Saturday, April 27, 2024

Logo typography: Nail the typeface for your logo

best logotype design

If you’ve decided to mix several fonts in your logo, knowing how to do it right is essential. Between them, these two agencies have worked for an array of brands including Nokia, Lush, Rio 2016, Sainsbury’s, ITV and Lloyds. “Type defines the tone of voice of a brand by its emotional qualities,” Dalton Maag founder Bruno Maag told Computer Arts in the video interview above.

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The font is free to use with your personal and commercial projects. It features blocky characters that add a bold and masculine look to each letter. This makes it a fantastic choice for crafting logos and branding designs for men’s fashion, drink brands, and more.

Best modern serif fonts for logos

best logotype design

Remember Adrian Frutiger, the designer of the typeface Univers? Frutiger designed this typeface to be practical and useful for any purpose. The typeface is crafted for legibility at small sizes or at a distance. It’s no surprise that this font has been used on Swiss passports since 1985. Consider this logo font for a tried-and-true appearance that feels familiar to new customers and seasoned design observers alike.

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Didot works best when used simply, with careful kerning and high contrast colors. When combining different logo fonts in one logo design you want to make sure the fonts complement each other. Serif logo fonts have decorative “feet” at the ends of each letterform and evoke a polished, classic feeling. Such beautiful use of typography is present in these logo designs.

As explained in the type example above, Docu is a thin typeface and combats overly-wide logo designs. Neo Sans has become somewhat of a touchstone for sans-serif typefaces with curved corners. It was one of the first typefaces to use the technique in such a subtle and sophisticated way. It decreases the intensity of the font and creates a friendlier energy.

Vintage Logo Design Concept

It is one of the top fonts for logo design due to its bold, interesting, and striking typography. How many types of logo design styles do you see in this concept? It's notable as an emblem type of design, as the content is compact and designed to accommodate a crest or stamp-like shape. Looking for the best thin font for your new design project? Explore and take advantage of our skinny, light, and thin typeface collection. Each of these fonts available on the market will make your designs stand out.

Nordick – Creative Logo Font

It’s currently only available in uppercase lettering, so use it wisely—especially if you mean to turn heads and make a long-lasting statement. Choose this logo font if the intention is to apply your logo to a variety of situations for a diverse audience. Choose this logo font if you seek to communicate a conservative, agreeable and graceful approach.

best logotype design

Wilfinder – Unique Logo Font

14 of the best logo design tutorials to help you level up your work - Creative Bloq

14 of the best logo design tutorials to help you level up your work.

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Our helpful feature will walk you through how to design a logo. From brainstorming logo ideas to practical logo design tips, you'll be in a great position to create the perfect logo for your business. Freeline font can be used to design logos for tech-related brands, movie titles, posters, headers, and more.

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8 logo trends to watch in 2024 - Creative Bloq

8 logo trends to watch in 2024.

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Yvonne Schüttler, the designer behind Krona One, looked to hand lettering from early 20th-century Swedish posters for inspiration. This sans serif font is done in a low contrast, semi-extended style, which makes it super readable, memorable and attractive in either a small or larger display. Abril Fatface was inspired by the heavy titling fonts used in advertising posters in 19th century Britain and France. Thin serifs, clean curves and refined touches automatically yield an elegant appearance.

This font is crafted to help you build a brand logo to follow that trend. The font comes in 3 styles with smooth edges, round edges, and another with a modern vintage mixed design. Elianto is another great free font you can download and use with your personal and commercial projects.

This font was famously used by Intel, as seen in the example above, on the right. Rock Salt was created by an artist who goes by “Squid”, a Tiki revivalist with a longtime fascination for hand-lettering from comics, toys and packaging from his youth. Squid took felt-tip markers to encompass a deeply personalized and rougher aesthetic. Use with Dancing Script to build more life into your design for a complex hand drawn logo.

Inspired by the ancient Aztec symbols and letters, Azteker is a creative sans-serif font that’ll give you plenty of options for crafting a unique logo design. The font also comes with a set of bonus content, including line art elements and a custom framework. This free font is perfect for designing logos for modern technology startups and brands.

A great wordmark is more than selecting a trendy font—the font has a shape and a form that add to the communicative nature of the logo. So, we have put together a collection of more than 15 best logo fonts relevant for 2024. You can rely on this list and our tips when looking for the best logo for your brand before creating your signature mark.

Brazilian typeface designer Adilson Gonzales flew away with this concept and created a retro-futurist typeface encouraging aerodynamic nature. It’s close to Helvetica design-wise, and conceptually close to Univers, and would partner up well. Show off your brand’s personality with a custom Los Angeles logo designed just for you by a professional designer.

You can see its full, blow-by-blow evolution in our article on the Coca-Cola logo history. But the short version is that it's remained largely unchanged since, attracting only minor tweaks and a colour change (from black to red) along the way. This concept pushes the first letter of the business name to create a visual letterform. As a result, we have to rely a lot on color and shape here for the communicative qualities. For example, the McDonald's "M" or the "golden arches" could be considered a letterform type of logo.

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